Eldra MIssion:
Our Commitment
to Excellence
At Eldra Paints, we aim to transform the painting experience by delivering high-quality, innovative products that cater to our customers’ diverse needs. We uphold our legacy of excellence while embracing modern technology and sustainability. Our goal is to empower clients with paint solutions that enhance their spaces and reflect their individuality. By prioritizing quality and integrity, we strive to set new industry standards and inspire confidence in every brushstroke.
- Excellence: A steadfast commitment to the highest standards in product quality and service.
- Integrity: Upholding honesty and transparency in all our dealings with customers and partners.
- Innovation: Continuously evolving our offerings to incorporate the latest technologies and trends.
- Independence: Fostering a unique identity through our choice to work exclusively with independent retailers.
Eldra History:
A Legacy of Quality and Innovation
Born in Lebanon in 1975, our family-run business is now in the hands of the second generation. Over the years, each member has taken care to hand on the commitment and passion for crafting quality products. After all, it is our name and reputation on the line.
But just because we have history, we’re not stuck in our ways. We are driven to bring new and better products to market, ensuring you’ll always have the best. We’ve already made advances like paint that self-primes, blocks stains, trim paint that has the benefits of an enamel but is low odour and water based, plus low/zero VOC coatings that don’t compromise on quality. Keep an eye out for even more new and improved products to come.
We live and breathe our values of individuality, independence and integrity. It’s why you can be sure we’ll never treat you like a number, never take shortcuts with the quality of our products or our service and why you’ll find our products at exclusive paint retailers rather than big, corporate hardware stores.
We choose to sell our products through independent retailers where we know the quality of personal service and advice matches the quality of our products.Our passion for making paint to original formulations, using only the finest ingredients and age-old methods, is matched by our craftsmen today. Many of our products have been developed as a creative answer to a client’s problem and have set new standards for other manufacturers.
All are the result of intensive research and testing, backed by a technical team committed to maintaining quality and constantly enhancing product performance, application and safety.
- Eldra paints are known for their excellent properties due to the high-quality raw materials used in their processing. Eldra paints are weather-resistant and unaffected by changes in temperature or humidity, thanks to the special plastic additives incorporated into the products.
- Eldra paints can be used with excellent results on both interior and exterior surfaces. They are rain-resistant and can be easily washed. Eldra paints can be applied to a variety of surfaces, including masonry walls, bricks, and eternit, as well as already painted surfaces.
- Eldra paints are designed to maintain their perfect color and brightness for years, making them ideal for decorating and protecting homes, apartments, and farm buildings. The special formulation and high-quality raw materials used in Eldra paints contribute to their long-lasting performance and durability.
Delivering High Performance, Customer Focused Products
Eldra is committed to quality and innovation, driven to bring new and better products to market. We use only the finest ingredients and age-old methods in our paint formulations, with many products developed as creative solutions to customer problems. Eldra sets high standards for itself, meeting and then surpassing them, earning a reputation as the company that “gets it right” when it comes to excellence and quality.
To uphold this reputation, Eldra monitors product quality through rigorous testing in the lab and field. The company provides not just architectural services and colors, but also the high-quality products required to achieve the optimum finish. Eldra’s technical team is dedicated to maintaining quality and constantly researching new or improved technologies to enhance product performance, application, and safety.